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Wonderbra has unveiled a new billboard campaign that features images of about 8,000 women in their bras merged together to create a super cleavage shot of model Katie Green. The billboard is part of the promotion of Wonderbra’s new range of D to G cup-sized bras.
The new campaign, which was created by ad agency Iris, uses the tag line, “D to G, because we’re more than a handful.”
Wonderbra explained that the new range and campaign were developed specifically to, “Answer the demands of the ‘dress to impress myself’ generation”.
The billboard is erected in central London at Tottenham Court Road. You can visit Wonderbra’s site to zoom in on the thousands of images that make the billboard.