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Before you get too excited thinking this packaging is for a Willy Wonka candy bar, you should know that these delicious-looking designs are pamphlets for an elementary school play. Although small-school productions are not so beautifully branded, this joint parent and teacher funded effort was set up to get kids involved in the theatre.
The team at ‘Turnstyle’ generously donated its graphic design talents to brand and advertise the Loyal Heights Elementary school production of Willy Wonka Junior. The initiative included making posters, logos, pamphlets, tickets and t-shirts for the school. The whimsically-branded items drip with delicious caramel and chocolate colors.
The youthful reinterpretation of the Willy Wonka brand was well received by kids, parents and audience members, making them “feel like they were participating in a real Broadway production.”