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The Wildfox White Label Spring 2012 lookbook takes fashion cues from the past with a patriotic theme that references a multitude of nostalgic pop culture iconography. This campaign follows a whimsical and childlike concept that reflects a girl’s childhood fantasies and memories.
This retro-infused lookbook features pretty pastels, sparkles, feminine frocks, nostalgic tees and patriotic statement pieces. Moreover, popular 80s toys like My Little Pony, Care Bears and Rainbow Bright serve as the main inspiration behind the childlike themes of the fun and feminine campaign.
The starring model is accessorized with shoes from the recent Wildfox Couture and Jeffrey Campbell collaboration collection with pastel-hued hair serving as the perfect finishing touch to feminine fringes, girly knits and statement tees.
The playful pictorial takes fashion risks that add a youthful twist to classic styles.