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The TopShop #WhosThatGirl campaign showcases an anonymous celebrity from the neck down only. A glitter-encrusted plum gown is all that viewers are permitted to see via the short clips. The five day-long production will culminate on December 4th when the identity of the star will be revealed on the TopShop site.
The short ‘Winter Wonderland’ videos are directed by a world-class Hollywood director. Participants in the social media competition will be rewarded with shopping sprees should they guess the famous participant.
Helpful teasers will also be provided throughout the course of the event, although there is little to go on aside from the blonde shoulder-length tresses and athletic physique of the mysterious woman, characteristics held by a hefty assortment of on-screen vixens.