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Fast food chain Wendy’s has launched a Facebook T-shirt design contest called Wendy Threads, which encourages its online fans to to design a tee that celebrates the Wendy’s brand.
In terms of prizes, the person that gets the most votes for his Wendy Threads design will win $5,000 and have their T-shirt sold at the Wendy’s online store. Second-place winners get free food from Wendy’s for one year and 10 shirts with their design, says QSRWeb.com. Online voters also get something for participating—they’ll be automatically entered to win a $50 Wendy’s gift card (out of 20 in total). What’s more, the brand will also donate proceeds from the T-shirt’s sales to the Dave Thomas Foundation for Adoption.
While this certainly isn’t the first time a brand has launched a design contest to engage its online users, the Wendy Threads competition does offer an app that features a variety of options and tools that is atypical of a Facebook app contest. For instance, you can choose from a variety of eye-catching graphics, ranging from rainbows and Wendy’s logos, prints like leopard and argyle, shapes, fonts and images of food such as hamburgers and fries.