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Bus stops in the Netherlands have been invaded by Fitness First advertising installations that actually show you your weight in big digital red numbers as soon as you sit on the bus bench. Wow, what an original and amusing way to get people to consider joining a fitness club.
I hope that these bus stops have not pushed people into driving around town just not to see their weight. This great campaign was created by advertising agency N=5, Amsterdam, The Netherlands with creative direction by Marco de Jong, Thijs Bontje and Jurriaan Noij.