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For small business owners and new product designers, a barrier to entry in the market is the difficulty of getting products sold at mass retailers like Walmart. Now, Walmart is giving small businesses a chance to do just that with the Walmart ‘Get on the Shelf’ contest, a competition that will put the products of smaller brands on the shelves of the big box retailer.
The Walmart ‘Get on the Shelf’ contest encourages small companies and inventors to submit videos of their product ideas—which can cover all categories, from electronics to clothing—on Walmart’s dedicated website. The public will then vote on the ideas, and three of the most popular ideas will be sold on Walmart.com. Further, one lucky grand prize winner will get his product not only on Walmart.com but also on the store’s shelves.