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It is easy to take things for granted; the Wadih Jreissati and Sons campaign strives to shed light on some of the more commonly neglected objects around the house. Shower heads, toilets, bathtubs and bathroom tiles are used on a daily basis. It is easy to forget how much work they do to make human lives more convenient and bearable. This ad campaign reminds people of everything they do.
Conceived and executed by Blitz, an ad agency based in Beirut, Lebanon, the Wadih Jreissati and Sons campaign is quite dramatic. Photographer Steve Kozman put a darkly theatrical spotlight on the bathroom facilities being honored while copy writers Dalia Nahas and Maia Bulbol penned some beautiful odes in tribute of their hard work. It was art directed by Joseph Hajj Assaf.