Car-Centric Wedding Traditions
Volkswagen 'Something Blue' Commercial Twists Old Bridal Adages
By: Allison Love
May 24, 10
The newest ad for VW is the Volkswagen ‘Something Blue’ commercial, which takes the old wedding adages and applies them to a car. The actual commercial uses ‘Harry Potter’-like magic as the words change and alter in a smoky haze.
The Volkswagen ‘Something Blue’ commercial is really just calling attention to the fact that it’s blue and drawing on the old adage “something old, something new, something borrowed, something blue” to create an emotional commercial. Well done, I’d say.
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