| Emailthis TrendEmail | Full Article (TrendHunter.com/id/174798)

Head-Turning Car Ads
The Volkswagen Passat Campaign Promotes the Car's "Rear View Parking Camera"


By: Meghan Young (Superstar) Nov 28, 12
{SummaryTitle}

The images in the Volkswagen Passat campaign can be interpreted two ways even though the tag line gives away exactly what it means. It introduces the car, stating, “The all-new Passat with Rear View Parking Camera.” Thus, the creepy owl-like movement the models display in the print ads symbolizes having eyes at the back of their heads. Nevertheless, it can also show how this car will turn heads as well.

Conceived and executed by DDB Mudra, an ad agency based in Mumbai, India, the Volkswagen Passat campaign was art directed by Sreejith Kodoth, Dhanil C Namboothiri with creative direction by Ranjit Sasidharan. As hilarious as they are eerie, the Volkswagen Passat campaign will capture people’s attention immediately. The images were shot by photographer Aneev Rao with illustrations by Y. Dhaneshwar Singh.



Source: ibelieveinadv
Readmore: mudra



Related Trends:


Child-Frightening Toy Ads
TrendHunter.com/id/174720



Thumbprint Bear Portraits
TrendHunter.com/id/174717



Tool-Painted Hand Ads
TrendHunter.com/id/174688



Tribal Soft Drink Ads
TrendHunter.com/id/174724



Luxe Origami Lottery Ads
TrendHunter.com/id/174542



Wrinkled Time-Passing Ads
TrendHunter.com/id/174777



Element-Strung Word Ads
TrendHunter.com/id/174695



Two-Headed Reptile Ads
TrendHunter.com/id/174394



Foamy Clerical Collar Ads
TrendHunter.com/id/174603




Copyright © TREND HUNTER Inc.. All Rights Reserved.