| Emailthis TrendEmail | Full Article (TrendHunter.com/id/153303)

Apocalyptic Auto Ads
The Volkswagen GTI 'Tunnel Vision' Promo is Exhilarating


By: Josh Triantafilou (Star) May 22, 12
{SummaryTitle}

In terms of advertising, car commercials and promotions are usually among the best, and these Volkswagen GTI ‘Tunnel Vision’ ads are no exception. They are the work of the Norwegian agency TRY, as headed up by art director Thorbjørn Ruud, copwriter Petter Bryde, photographer Ole Musken, as well as two three-dimensional designers, Gimpville and Thomas Bråten.

The ads depict an ordinary European street being ravaged by violent, hurricane-force winds as viewed from inside a Volkswagen GTI. While everything else is torn asunder, the fuel-efficient, compact vehicle calmly makes its way through the carnage.

TRY portrays its client as a safe, secure choice. The marketing of compact cars tends to play on themes of efficiency and economy rather than safety. In contrast, TRY aims to bolster Volkswagen in aspects that consumers may have qualms about.



Source: thedigitalage
Readmore: try.no



Related Trends:


100 Creative Car Campaigns
TrendHunter.com/id/129400



Supermodel Supercar Ads
TrendHunter.com/id/113921



Deceptive Car Framing
TrendHunter.com/id/19176



Catchin Waves On The Thames
TrendHunter.com/id/14698



Pint-Sized Power Cars
TrendHunter.com/id/153088



Bite-Size Auto Ads
TrendHunter.com/id/151494



Highway Hijacking Commercials
TrendHunter.com/id/112330



Daddy's Girl Auto Ads
TrendHunter.com/id/152603



Continent-Crossing Car Ads
TrendHunter.com/id/141562




Copyright © TREND HUNTER Inc.. All Rights Reserved.