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The Vodafone One Net campaign focuses on a positive message. It shows that through this particular business service, companies can truly build their teams to be as strong and cohesive as possible. It does this by making fun of traditional company outings that urge people to work together in often comical ways.
Conceived and executed by Rainey Kelly Campbell Roalfe/Y&R, an ad agency based in London, United Kingdom, the Vodafone One Net campaign addresses a crucial aspect of workplaces without taking the serious business tone that usually accompanies such topics. With the simple tag line, “There is a better way to build your business,” the ad campaign offers a welcomed alternative to ridiculous activities.
The Vodafone One Net campaign was photographed by David Stewart and art directed by Martin Casson.