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These quirky ads for Visine Natural Tears Formula pronounce ‘Don’t Ask How’ they get them. The three images depict strangely tiny people in their tear-inducing workshops, causing the girls to weep by various means.
In the first image, a girl is seen lying in bed being tickled to tears by the little folk with feathers, the second is saddened by an old love story on film, the last model is in the kitchen surrounded by sliced onions.
As the weeping begins and waterworks flow, the tears are collected in wooden buckets by the small workers and funneled into the Visine bottles. Now you know how they get them!
The ads were created by JWT, New York with creative director Raphael Milczarek and photographer Hans Starck.