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For quite a while there, wine was considered a rather sophisticated drink, and it has been appropriately preserved in elegant and fragile glass bottles. Now, take a look at
Vin Grâce wine packaging, and tell me, doesn’t it seem to better represent the contemporary casual culture of wine-drinking?
Minimalist Studio of South Korea shed this brand of scrumptious grape alcohol of its highbrow aesthetic, replacing it with a more everyday material of sealed paper. This is lightweight, reasonably durable and much simpler to recycle. Vin Grâce wine packaging also comes without a cork so that its contents can be easily accessed anywhere. Finally, to celebrate the quality of the beverage within, the carton has been folded in a beautiful multifaceted manner to mimic the look of a cut diamond.