| Emailthis TrendEmail | Full Article (TrendHunter.com/id/174966)

Energy-Efficient Pizzerias
The Vest Pizza Campaign Rewards Eco-Consciousness with Food


By: Meghan Young (Superstar) Nov 29, 12
{SummaryTitle}

The Vest Pizza campaign experimented with people’s love of pizza and their awareness of energy use. Commissioned by Danish heating and energy recycling company, Vestforbraending, Creative agency Anew created a pop-up pizzeria that served a certain amount of pizza depending on how much energy was saved in the community, how many people shared and viewed the campaign. The more people participate, the more pizza there was.

Clever and rewarding on so many levels, the Vest Pizza campaign was accompanied by a website that provided tips to saving energy to help people in the community reduce their usage and get more pizza. The Vest Pizza campaign not only increased environmental awareness, it also boosted the perception of Vestforbraending as an energy conscious company who has the best interest of its customers in mind.



Source: psfk
Readmore: vestfor.dk



Related Trends:


Boxy Pop-Up Shops
TrendHunter.com/id/156347



Twisting Cork Coffee Shops
TrendHunter.com/id/164487



Posh Kitchenware Pop-Up Stores
TrendHunter.com/id/165307



Human Cadaver Cafeterias
TrendHunter.com/id/168975



Outdated Furniture Pop-Up Shops
TrendHunter.com/id/168419



Stylish Auto-Branded Pop-Ups
TrendHunter.com/id/162518



Pop-Up Patio Systems
TrendHunter.com/id/161679



Virtual Pop-Up Shops
TrendHunter.com/id/172703



Boy Band Pop-Up Shops
TrendHunter.com/id/163684




Copyright © TREND HUNTER Inc.. All Rights Reserved.