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The vegan skin care line Be Fine is a welcome addition to the organic skincare market. Unlike other brands, which are only sold in high-priced beauty supply or department stores, Be Fine is sold at drugstore chains like CVS and Rite-Aid. And no product is over $30, whether it be eye cream, face wash, moisturizer, intense facial masque, lip treatment or individual-use cleanser pads.
The active ingredients in Be Fine products are all entirely food-derived. That means that the warming clay mask’s heat comes not from chemicals, but from cardamom and kaolin, a natural clay with drawing and oil-absorbing properties. And the exfoliating cleanser’s oomph comes from sugar cane extract rather than a lab-made exfoliant.