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Being online is critical for most businesses today, but the ‘Value of a Website’ infographic shows the true costs behind developing a digital presence. While most calculate the cost of purchasing a domain or hiring a developer into their budgets, there are a number of other things to consider when setting up a website.
Even if you hire the best developers to create the most awe-inspiring layout, the return on investment ends there if no traffic is being driven to your page. Using social media and making your site search engine optimized will help draw potential visitors to your business. It is also just as important to maintain connections through your digital presence. When considering 75 percent of small business websites fail to include an email link on its page, you begin to wonder if the focus of web development is about looks rather than functions.
Avoid falling into the trap of costly web blunders by taking a browse through the Value of a Website graphic.