| Emailthis TrendEmail | Full Article (TrendHunter.com/id/144279)

Liquid Cuff Ads
The Utah Department of Highway Safety Campaign Urges Sober Driving


By: Meghan Young (Superstar) Feb 29, 12
{SummaryTitle}

The Utah Department of Highway Safety ad campaign presents an obvious ultimatum: “Drive sober or get pulled over.” Since people are often more easily persuaded when it comes to public ridicule and financial consequences, this ultimatum is rather promising.

Created by Salt Lake City-based ad agency R&R Partners, the Utah Department of Highway Safety campaign is creatively clever. It depicts spilled wine, beer and whisky as liquid handcuffs that are opened to capture the drunk driver. The digitally manipulated, still-life studio shots are a refreshing change from morbid drunk driving ad campaigns that focus on the mortality of car crash passengers.

The Utah Department of Highway Safety ad campaign was creative directed by Kyle Curtis and designed by A.J. Bell.



Source: ibelieveinadv
Readmore: rrpartners



Related Trends:


Propaganda Poster Drinking Ads
TrendHunter.com/id/143155



Team-Building Mobile Ads
TrendHunter.com/id/143868



Insect Typography Ads
TrendHunter.com/id/143969



Responsible Party Hotels
TrendHunter.com/id/143640



Sad Kid Clown Ads
TrendHunter.com/id/143511



Torn Stamp Ads
TrendHunter.com/id/143320



Mafia-Inspired Insurance Ads
TrendHunter.com/id/143512



Toilet Tribute Ads
TrendHunter.com/id/144143



Insect Persecution Ads
TrendHunter.com/id/144119




Copyright © TREND HUNTER Inc.. All Rights Reserved.