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Teenage angst is in full force in the new Urban Outfitter 2012 Denim Catalog as we see the new styles of the collection being worn by a bunch of teenage rebel hipsters as they parade through a high school.
The promo video for the new collection has an interesting feel to it—who didn’t want to go into their old high school and mess things up? The idea of a bunch of friends together, who all happen to dress very well, and take over a school is brillant. These kids start up a full on food fight in the cafeteria and the cinematographer for the campaign, made a great decision to film the back ends of the models as food flys in all directions – it certainly got my attention.