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The United by Blue Winter 2011 line mixes college-casual with a little boating flair. Of course, this theme doesn’t stray far from the roots of this cause-conscious company, which SocialBusiness.org covered this summer. The premise of the business, which sells bags, jewelry as well as women’s and men’s clothing, is akin to the famous TOMS model of one for one: for every product sold, United by Blue ensures one pound of garbage is removed from the world’s polluted waterways and oceans.
Sticking to earthy blue and green colorways, the United by Blue Winter 2011 collection showcases logo shirts filled with vintage nautical themes like shark and sailing boat visuals. The jewelry, too, sticks to oceanic motifs like oversized period key necklaces, turquoise earrings and oversized ebony rings.
The entire United by Blue Winter 2011 range is held together by collegiate messenger bags, a laid-back attitude and most importantly, a public-spirited mindset that urges the protection of the commons.