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Making use of social media in a big way, this ‘Uniqlo’ Pinterest Dry Mesh Project used a great deal of planning and technology to create an ‘animated’ campaign to social media users.
By perfectly timing the posts of several Pinterest accounts, ‘Uniqlo,’ a Japanese wardrobe basics manufacturer, strategically created pins that would work as an animation when scrolled through. Attempting to get the attention of “bored” Pinterest users, Uniqlo is looking to captivate individuals already interested in boards related to the company. The results of the project were pretty amazing, and the animated aspect took off extraordinarily well. An accompanying video explaining the project is available, and shows the way in which this complex operation played out.
Making the most of social media platforms and connecting to its customer base in a direct way, this is an ingenious marketing move on part of Uniqlo, and is sure to inspire other companies to do the same.