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MyHOTJuly, a Romanian illustrator, designed these undressed brand logos for a series titled ‘Naked Brands,’ a personal project just made for fun. MyHOTJuly’s series follows up on the trend of honest ads and truthful brand slogans to show how people really feel about these brands. The brand’s effort to express their core values and identity through a logo doesn’t always pay off since customers could see another brand based on own experiences and visions.
What to think of Google having a logo of what they actually do; Durex just telling you what their product is good for or Jack Daniels telling you what the result of a night of fun with them will be? Judge for yourself if you agree on the creator of Naked Brands’ point of view on these brands.