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UltraSuperNew is a Tokyo-based PR firm that specializes in new media campaigns. In a promo for The Last Shadow Puppets, UltraSuperNew unleashed two gorilla actors fitted with sandwich-style signs on the streets of Tokyo to promote the English indie band.
The Last Shadow Puppets is often credited as one of the first indie bands to achieve their popularity through the Internet, utilizing online file sharing and fan-made demo tapes to spread their music. The Last Shadow Puppets is a side project of Alex Turner, the vocalist and lead guitarist of Arctic Monkeys.