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Chicago emcee and hip hop superstar Lupe Fiasco appears in a campaign for the U.S. Alteration Spring Summer 2012 collection.
Lupe Fiasco, who rose to fame in 2006 and is known for creating music that eschews the vulgarity typically found in hip hop and rap songs, is the perfect person to model the casual streetwear pieces from the U.S. Alteration Spring Summer 2012 collection. The black and white captures for the campaign showcase the rapper sitting by the piano—looking as if he is trying to compose a new piece—and simply hanging out.
The Los Angeles-based U.S. Alteration brand features simple, casual basics designed by LA-based Barracuda founder Miguel De La Barracuda as well as Candie Weitz.