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New Zealand’s Shout Design decided that the best way to communicate the artisan quality of one particular bakery was to give Two Hands Bread packaging a brand identity with a creative edge. Inspired by the delightful and ever-changing sandwich boards that stand on the sidewalks in front of delis, the team came up with charming labels for a series of bags.
Jo Tronc’s custom handwritten typefaces have been scrawled in the manner that you would see on those very chalkboards. They feature a variety of different fonts to create aesthetic intrigue and casual character.
A pair of white handprints marks every piece of Two Hands Bread packaging, as if made by the hands that drew up the labels. These can also be interpreted as impressions made in flour, referencing the work of the baker.