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Merging communication methods of the past and present, Fogg Mobile created the ‘Tweet Beyond Borders’ campaign. Using a homing pigeon, Fogg plans to let people broadcast tweets from anywhere. The pigeon will fly across Europe to allow users to tweet from a location of their choosing.
The pigeons will be equipped with a small backpack that comes with several pieces of tech. The bags will house a SIM card as well as a GPS device. While the pigeon is flying, the backpack will be able to tweet. As a result, the bird acts as a digital messenger.
Users will be able to track the birds through individualized Twitter accounts. Each of the four birds has an account dedicated to tweeting their locations.