27 Tween-Targeted Sales Strategies
From 3D Retail Shopping Walls to Virtual Fashion Sampling
By: Alexander Lam
Jul 16, 13
With young consumers becoming increasingly tech-savvy, tween-targeted sales strategies have become extremely important. Reaching the tween demographic using traditional techniques is often ineffective so retailers have found a way to connect through technology and social media. This list contains social-powered retail innovations and technology-driven strategies that are targeted towards youth.
The prevalence of social media has given retailers an opportunity to transform virtual shopping into an interactive experience. Products such as social media shopping catalogs and personalized virtual boutiques allow young tech-inclined shoppers to turn online shopping into a social activity. As a result, young consumers like tweens are more likely to engage with online brands and make more online purchases.
In addition to augmenting the online experience, retailers have begun enhancing the physical one for younger shoppers. Technological additions such as opinionated clothing holders and 3D retail shopping walls make retail more accessible for tweens.
3D Retail Shopping Walls
Fashionista Touchscreen Retail
Opinionated Clothing Holders
Physical Search Engine Shops
Digital Loyalty Points
Personalized Virtual Boutiques
Twitter Shopping Deals
Gamified Payment Apps
Preference-Driven Online Shopping
Crowdsourced Shopping Playlists
Self-Serve Shopping Apps
Social-Powered Vending Machines
Binary Decision Retail Apps
Social Media Shopping
Item-Hunting Fashion Apps
Real-Time Shopping Logs
Virtual Fashion Sampling
Online Gift Advice Apps
Social Shopping Streams
Social Network Shopping Rewards
Social Media Shopping Catalogs
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