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The Turner Duckworth Team USA Coke cans are refreshingly patriotic thanks to minimalist designs that feature eight individual acrobatic athletes as a limited edition collector’s line.
The clever cans give an aesthetically smooth rendition of the American flag, using its signature stripes as indication of movement that follow the graphic athletes. They are each captured in action for their respective sports. Diving, swimming, hurdling, soccer, gymnastics and tennis are among the intensive activities featured amongst a logo stating its ‘proud partner’ status and also ‘London 2012 Olympic Games’ title. The cans will be released biweekly throughout the summer.
The impressive designs are available on can packs, bottle labels, mini cans as well as in TV spots and store displays. Coke is only one of the many companies who is getting into the Olympic spirit and providing Team USA with another piece of fan memorabilia.