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Try Lubricant Jelly is a French brand of personal sexual lubricants. They have recently released a new advertising campaign done by well-known agency, JWT Paris.
The Try Lubricant Jelly campaign has implications of having fun, being naughty, and definitely taking things to the next level. The imagery and overall ad is very simple, yet powerful in getting the message across.
The campaign features items such as telescopes, dog bones and even a bowling pin, inviting consumers to “try it” with Try Lubricant Jelly. Some may be shocked at first, others may laugh—although for the target market it speaks directly to those crazy and passionate love makers.
The campaign is definitely going to stir some thoughts, as some of the items featured seem pretty daring to try.