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Trend Hunter Cited in The Times

By: Jeremy Gutsche (Rockstar) Nov 5, 06

In the recent article, “Cool kids click into trend spotting”. Trend Hunter was cited in The Sunday Times, providing the definitions for Trend Spotting and Cool Hunting.

From The Times:

Trendspotting, according to Trendhunter.com, is the “science of identifying emerging shifts in our social behaviour and aspirations”. The more specialised art of cool hunting is “the search for what’s not popular — yet”. 

Source: timesonline

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