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Trend Hunter Cited in The Times


By: Jeremy Gutsche (Rockstar) Nov 5, 06
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In the recent article, “Cool kids click into trend spotting”. Trend Hunter was cited in The Sunday Times, providing the definitions for Trend Spotting and Cool Hunting.

From The Times:

Trendspotting, according to Trendhunter.com, is the “science of identifying emerging shifts in our social behaviour and aspirations”. The more specialised art of cool hunting is “the search for what’s not popular — yet”. 



Source: timesonline



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