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Map-Completing Campaigns
The Toyota iQ Street View Fills in What Google Missed


By: Vivian Lau (Star) Jun 9, 12
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Street View on Google Maps can be used for navigation purposes, but the smaller streets are missing in certain areas, and this is what the Toyota iQ Street View looks to remedy.

Google recently completed Street View in Belgium and Toyota realized that some side streets were missed, possibly because they were too small for the Google car to fit through. Taking initiative, Toyota fit its tiny iQ model with an overhead camera and went around to these missed streets to complete the Google map, while simultaneously and strategically showing off the small car.

Creating a more complete picture of the world, the Toyota iQ does a good service while showing off its clear creative juices. The cute background music choice is so appropriate and note-worthy as well.



Source: vimeo



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