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Bringing classic Vietnamese cuisine together with current urban culture, the TOWNFOLK Pho 99 project shows how the food has become part of today’s hip culture.
Music producer and DJ Saba created his label TOWNFOLK as a platform to work on projects that express his unique style and individuality. Currently, Pho 99 is his first project that consists of a hot music video and some customized Pho 99 gear. The video shows him at his local pho restaurant, eating and rapping with his buddies, even incorporating skateboard and street culture with his love of the noodle dish.
To support the TOWNFOLK Pho 99 project, you can purchase posters, sticker sheets and pins with pho ingredients on them, or even branded chopsticks.