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Jeremy Gutsche was featured in the Toronto Star in a piece on hand-crafted and hacked home decor. Since the recession, conventional luxury has lost its luster in favor of reclaimed and vintage goods that have been given a facelift from homeowners.
Below, read an excerpt from the Jeremy Gutsche Toronto Star piece on home decor.
Reclaimed, vintage decor trumps ‘pretentious’ luxury
by Vicky Sanderson
Several factors are driving a shift toward hand-crafted, home-made or “hacked,” says Gutsche. One is the “commoditization” of luxury goods that’s happened over the past few years, which saw high-status items, such as flat-screen televisions, move into the mass market. That caused conventional luxury to lose its lustre, while the recession and some of the excesses that preceded it diminished the cachet of the bling-laden offerings on display a few years ago.
“That was when you had to go über-luxury to stand out, with things like a diamond-encrusted chair, or a jewelled gear-shift knob. Those would be considered pretentious now,” explains Gutsche.
Read the rest of the Toronto Star article here.