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To hype up the opening of its new store in Melbourne, Australia, Topshop has launched a branded Topshop tour bus to take shoppers on free rides around the city and to its store on Chapel Street, South Yarra.
The Topshop tour bus is actually a London double-decker bus that has been completely repainted to display the Topshop colors and brand. To get on the bus, shoppers can visit the Topshop Twitter and Facebook pages to see where the bus will be next. Along with its store on Chapel Street, the Topshop tour bus wil stop at other hot locations in Melbourne, such as St. Kilda beach and the Fitzroy open air pool. What’s more, each day, 10 passengers of the first 300 passengers will get a chance to win instant prizes and gift cards worth up to $500.