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Designer Roy Sherizly makes a remarkably eco-friendly product known as the TOOB Keychain. While the metal loops and buttons that complete each item are likely purchased in bulk, the maker visits local Tel Aviv bicycle shops for his primary material.
Great numbers of punctured bike inner tubes are replaced behind their doors and the torn parts do not have a natural second use. For the purpose of producing handy key rings, they are collected and converted with delightful results.
Stamped imprints, as well as the textures of treads and general wear and tear give each TOOB Keychain detail and character. Rubber segments in various lengths are folded in half and then creased a little once more to fasten the rings in place.