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Good-Natured Beverage Branding
Toni's Eierlikor Uses Material and Text to Express its Values

By: Amelia Roblin (Superstar) Mar 8, 13

Consumers have learned to make assumptions about the quality and priorities of a brand, based on the materials used to make the wrapper and the way that the contents are described. Toni’s Eierlikör packaging has a distinctively earthy look that people can deduce from its brown card carton and its accents in green.

The Moodley studio used 100% recyclable cardboard to manufacture the boxes that protect the more fragile drink containers. Clear glass bottles—also recyclable and reusable—hold the fine egg liqueur. The brand identity strives for simplicity with white sticker labels and empty space. A casual and approachable air is struck with a handwritten typeface. The natural and friendly-looking features of Toni’s Eierlikör packaging suggest the freedom that the company wishes to promote, referencing the good and healthy life of their treasured hens.

Source: thedieline
Readmore: moodley.at

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