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The Tom Ford SS12 lookbook puts aside the dapper Brit boy look for a more Casanova-inspired persona. Although still dashing from head to toe, there is a lady killer charm that oozes out of model Mathias Bergh’s pores. Like an affluent, Italian playboy, Bergh’s style is a throwback to the 50s and 60s.
Shot by the multi-talented designer himself, the Tom Ford SS12 lookbook has a candid and sensual appeal that would make Terry Richardson proud. Nevertheless, in place of grittiness, these shots are incredibly refined. The star’s smoldering sexiness is simply a result of his demeanor, not his lack of clothing or provocative poses—although his co-star does help in that department. The catalog is filled with Ford’s signature tailoring, large ties and aviators.