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The new Tokyo Coach store is set to showcase an artistic store front. Intricate geometric patterns line the windows, displaying what customers would take from the outside to be an intricate exhibit.
The inside of this Coach store reveals a different side to the zig zag shapes. The storefront is actually comprised of a series of shelving units. These units will be used to hold individual Coach items, featuring only one accessory such as a handbag, a pair of sunglasses or a belt.
Standing behind this shop is design firm OMA. OMA draws inspiration from Coach stores of the 1940s here, bringing a bit of the brand’s established history into the present day via this two story-tall structure.