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Nowness presents a short film ad campaign for the Tod’s Fall 2012 collection. The traditional Italian brand is taking a new route in advertising by introducing a film showcasing the brand’s traditional quality in a modern futuristic appeal. Between neon lasers, graphic holograms and one sultry model, the short produces an infectious appeal to the clean-cut brand.
This new wave of branding is branching out Tod’s to a younger clientele. The club music and rainbow lights highlight the monochromatic model in a dazzling spectacle. Making the Tod’s Fall 2012 collection covetable by people in their 20s and 30s leaves the powerhouse comparable to Louis Vuitton and Chanel. Tod’s is changing and adapting to this new era.