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Jason Fried shares unconventional thoughts on the concept of planning in his time-saving speech. He believes too much time is wasted planning for something that may or may not come to pass when one is essentially just guessing. He believes in taking small steps and living in the moment.
Jason uses anecdotes from operating his successful web design firm called 37signals to drive home his points. His real life examples shed light on how the company met its creation and success through “just doing” rather than planning. He explains how his company is based on the philosophy of seeing opportunities as they come and doing what makes sense at the time.
Jason’s roll-with-the-punches attitude that comes through in his time-saving interview goes against traditional business theories, but would certainly lead to less time wasted on the unknown.