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Visual artist Tim Etchells tweaks traditional neon lights in order to tell fragmented stories. Using complex phrases like “Please come back I’m sorry about what happened before,” Tim Etchells writes that “the viewer becomes implicated in a situation that’s never fully revealed.”
Through this public deconstruction of language, Tim Etchells sparks a sense of curiosity about his words and throughout his audience. People begin to question the back story, their overall meaning and the imaginary person who conveyed these words. The statements convey irreconcilable concepts with which the viewer will wrestle. Provoking thoughts, Tim Etchells’ neon signs interact with people on a purely intellectual level.
Tim Etchell says, “In my fiction I’m interested in finding new approaches to story and to character, as well as in exploring the limits and possibilities of language itself.”