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Tim Andree is the Chief Executive Officer and President of Dentsu America, and in this brief conversation with him, he shares his beliefs on how he thinks it is possible to change a company’s culture. He explains that this is possible through good leadership by individuals who live by the new values they put in place for their company and its employees to follow. He demonstrates this by telling viewers that they can’t have a hardworking organization without working hard themselves, or get staff to love their clients if their supervisor doesn’t. By recruiting the right team for the job, a team composed of people who share similar values, Tim Andree shows how one can create a collective culture for their own company’s workforce in this insightful talk.