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The Wildfox Fall 2011 Kids’ Campaign presents fun clothes for children everywhere.
The fun, creative brand with edge have released a Fall 2011 lookbook that combines serious style with whimsical illustrations. The photography and illustrations by Emily Faulstich are portraits with a vibrant child-like theme. The sophisticated and fashion-forward children’s apparel is combined with cute cartoon illustrations of animals. These illustrations are juxtaposed with models in photographs, making the images distinctive and memorable. A pose of a young girl holding a coffee cup and a newspaper add humor to the campaign. Though sophisticated, the styling of the shoot features kids being kids, and is not an attempt to age the young models. The Wildfox Fall 2011 Kids’ Campaign proves that young children and their parents are target consumers seeking sophisticated styles with fun and innovative branding.