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This campaign led by MTV and created by Brazilian agency Loducca is entitled ‘There is No Sex in Heaven.’ With the tagline “Stay alive. Use a condom,” the print ads include illustrations that are directed at AIDS and to raise awareness about the use of contraceptives. Since the 1980s, AIDS has become so prevalent that it’s affected millions of people worldwide.
Many people around the world are affected by AIDS on a daily basis and most don’t even know about the preventative measures to stop it from spreading. Some rural and uneducated areas around the world have no clue as to what AIDS is and how to prevent it.
This campaign makes an attempt at attacking the situation with a touch of humor by way of a series of illustrations using a penis in the form of a person hanging out in heaven doing anything but having sex.