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Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels

By: Amelia Roblin (Superstar) Sep 13, 12

The way that Theo Chocolate packaging was executed is indicative of the way that the scrumptious confections came to be. No, the process of pouring flavorful cocoa mixtures into the familiar chocolate bar shapes was not literally described; however, the reference is certainly in the lettering.

An in-house team developed the delightful visual identity of the sweet snack with individually drawn compositions of free-hand typography and layouts that were inspired by vintage deli menus on chalkboards. Simple dotted decorative frames make the words look punchier, as does the design decision to vary fonts from one line to the next. It shouldn’t surprise you that as much handmade care went into the preparing of the treats as well.

A different bright color is the base for all six pieces of Theo Chocolate packaging. Each corresponds to the flavor that’s hidden under the wrapper.

Source: thedieline
Readmore: theochocolate

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