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The Moosehead Journey is a cross-country adventure. The campaign susses out craftspeople that share a passion for creating great products, and the team’s first stop was at Moosehead’s Saint John, New Brunswick, brewery to catch up with brewmaster Darrell Little.
The mission of the Moosehead Journey is straightforward: drive across Canada and parts of the United States, connect with craftspeople that take pride in things made well and document every moment of it. The first video in the series highlights Moosehead’s brewmaster Darrell Little. Darrell tells the story of Moosehead’s past, present and future, as well as his own humble beginnings at the company. The mini-doc is a great starting point for people unfamiliar with Canada’s oldest independent brewery.
Be sure to follow and ‘Like’ Moosehead’s epic journey on Facebook, as they traverse near and far to raise a glass to the people that share their ethos: “to all things made well.”