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The Hill-Side SS13 Accessories lookbook really draws attention to the items on display. Although each person is smartly dressed from head to toe, audiences will only be interested in one thing: the moving accessories. Using animated gifs, the Brooklyn-based design outlet has given its latest crop of neckties, scarves and pockets squares an explosion of life.
Collaborating with animator Alan Poon of interactive agency Folkloric, who also happened to direct the brand’s successful ‘How to Tie a Bowtie’ instructions video, the Hill-Side SS13 Accessories lookbook is just as engaging and endearing. Cool Hunting astutely observes, “Mirroring the time and care that goes into creating each of their colorful accessories, the animated lookbook showcases the company’s greatest strength: their ability to marry refreshingly contemporary aesthetics with traditional techniques.” Kudos to Hill-Side.