| Emailthis TrendEmail | Full Article (TrendHunter.com/id/186730)

Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer


By: Amelia Roblin (Superstar) Feb 28, 13
{SummaryTitle}

It should seldom be difficult to sell anything as scrumptious as dessert, and the concept for Tesco Mr. Nicecream packaging would make it even harder for consumers to walk past without experiencing extreme temptation. More than representing the sugary treats inside behind them, the labels also advertize a sweeter time when youth prevailed.

Lisa Napier of the UK’s R Design London came up with the endearing mascot for this line of ice cream cones, ice cream sandwiches, sauces and toppings. The wonder of the ice cream truck has lost some luster over the past generation, but the adorable image of the mustached salesman evokes this nostalgia. Tesco Mr. Nicecream packaging has a personal touch, communicated through this character and through the charming illustrations that decorate the bottles, boxes and containers.



Source: packagingoftheworld
Readmore: r-design



Related Trends:


Cutout Character Branding
TrendHunter.com/id/156365



Overjoyed Ice Cream Containers
TrendHunter.com/id/54091



Marvelous Melting Branding
TrendHunter.com/id/128427



Technicolor Textile Packaging
TrendHunter.com/id/179793



Delectable Text-Wrapped Branding
TrendHunter.com/id/131572



Colorful Filigree Branding
TrendHunter.com/id/128272



Marvelous Motif Branding
TrendHunter.com/id/108391



Cold-Curing Ice Cream
TrendHunter.com/id/180355



Spicy Java Creamy Desserts
TrendHunter.com/id/170653




Copyright © TREND HUNTER Inc.. All Rights Reserved.