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Maybe it’s because the Smart Car just seems like a toy that there is a fascination with custom painting or wrapping the car to customize and personalize it.
Smart Car figured people that buy the compact car would like to “make it their own” so they offer the buyer customize body panels.
But everything from politics to product promotion is splashed all over these ultra small cars. Smart Car USA launched last year and the supply is still very limited. As cars become more readily available, expect Smart Car customizing to get even hotter.