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Made for Life Technologies, this song shown in kinetic typography animation goes over real-life accounts of tech support. Whereas traditional science products video marketing can be boring and uninteresting in most cases, Life Technologies has been pushing the envelope with interactive videos, animation and now, a hilarious clip.
This latest one is a video inspired by all the dedicated everyday heroes of science, with lyrics taken from many email and phone conversations. Funny and with a catchy tune, it represents a shift away from traditional science products advertising and a step towards a new paradigm in life sciences marketing with a lighthearted tone that is easier to stomach for everyone. Plus, it highlights the many issues tech support deals with—maybe a ‘Tech Support Problems’ Twitter account will come next!